Willie’s chocolate bars are square shaped. I don’t really have an opinion if that’s good or bad, but at least it’s different. The only negative thing I would say about the wrapper is the blue color used in parts of the text. Either my eyes are failing me or it is difficult to read off the brown background, especially on the backside. The golden bag surrounding the bar looks nice. The bar itself is one block of chocolate with a logo decoration on top. There are no hints as to where I could break off a piece, so I’ll just use my imagination and the strength I have in my fingers. Overall this looks very nice and distinguished.

Now, I have to tell you that I’ve had a bit of a dry spell concerning chocolate, my stash has been empty. Sniffing away at this chocolate makes me want to inhale it through my nose. It smells very chocolatey in every way. I don’t get any very strong individual aromas, maybe a bit of fruityness and another bit of… who cares! I have to put this in my mouth right now!

For such a small bar it’s quite thick and you really need to have some strength in your fingers when breaking apart pieces. The chocolate melts into a thick liquid which feels very nice. It is however not quite as smooth as it could be. I feel a slight floury texture all around, but having said that, I really love the feel of the melted chocolate.

The chocolate releases flavour immediatly after touching my tongue. I notice the fruityness I got in the aroma disappeared somewhere between my nostrils and tongue. The cocoa taste is powerful and strong, but not bitter at all. I taste dirt (the clean kind) and nuts, maybe almonds. There is aboslutely no fruityness here, only earthy flavours, which is a bit of a shame, because I happen to love fruity chocolates. There’s nothing “wrong” with this chocolate, it’s just missing the final touch.

The aftertaste is at least as powerful as the flavour was, wow! In addition to the strong earthy taste, the chocolate has also left a coating of thick chocolate liquid in my mouth and that makes the aftertaste last a long, a la la la long (sing along!) time.

Ingredients: Cocoa mass, raw cane sugar & cocoa butter